Growth Advisory
You’ve got recurring revenue and a solid membership. So why does growing still feel like guessing?
Some decisions take up way too much space in your head.
You’ve built a membership your members love. There’s so much to be proud of.
And you have so many ideas for growing it. A coaching week or a summit? An evergreen webinar funnel? AI in the member experience, or would that put people off?
Then there are the things you’re already doing.
Halfway through a launch, you’re convinced it’s going badly. Were sales tracking about the same at this point last year? You can’t quite remember.
Your evergreen funnel is bringing in members, but you’re spending an awful lot on ads. Pull back? Give it more time? Put more behind it?
And what about the opportunities you haven’t even spotted yet?
You know they’re out there. But which ones would actually work for your business?
That’s exactly what we’ll figure out together.
Introducing Growth Advisory
Growth Advisory is private coaching and advisory support grounded in your actual numbers.
Here’s how it works: I take your real numbers, run them through the tools I’ve spent the last 5 years building, and coach you through what they show, so you know exactly where to spend your money without guessing.
If you run a membership that’s already bringing in steady revenue, and you’re tired of guessing which ideas will grow it, you’re exactly who I built this for.
Maybe you’re wondering why I’ve spent years building tools that figure out what you can afford to spend on ads, which part of your funnel is leaking money, and why new members leave in their first 90 days.
Well, that’s because I know exactly what it feels like to run a membership and hit a wall of decision fatigue. So many possibilities, and every choice takes more energy than it should.
Hi, I’m Scott Paley, Owner of Numbers Are Sexy.
I am dedicated to helping membership owners grow with less guesswork, because to me, it’s personal.
A membership I co-founded stalled at 2,000 members. For a year and a half we went sideways, and I second-guessed every decision because I couldn’t see what was holding us back.
So I became a sort of “membership detective.” I built tools and frameworks to help me see what I’d been missing.
When I figured out how to find and prioritize the right growth levers at the right time, it changed everything. We put those insights to work, and the membership took off.
Before long, we had tripled to more than 6,000 members.
Shape is illustrative. The figures are from the story above.
It wasn’t luck, and it wasn’t one perfect opportunity. What changed everything was a simple, repeatable way of making decisions based on our real numbers and our real business.
Now I help other membership owners do the same.
Take Mary*, for example, who was one decision away from leaving $344,000 on the table.
Mary was holding back on ad spend because each buyer was costing substantially more than in her previous campaign.
We worked through her numbers together and calculated how much she could actually afford to spend to attract a workshop buyer. Turns out she could (and should!) spend a lot more.
Our conversation gave her the confidence to do exactly that.
After the launch, we calculated an extra $344,000 in projected lifetime value.
$344,000. From one decision she almost didn’t make.
Maybe ads aren’t where your money is hiding.
That’s okay. Your numbers could just as easily reveal:
- A campaign you stopped that was bringing in some of your best members.
- The biggest addressable reason your members are churning in the first 90 days.
- A way to make more without adding another launch.
Those are exactly the kinds of opportunities Growth Advisory was designed to uncover.
Making big financial decisions as a membership owner can be lonely.
With so many different possible directions, it’s hard to know that you’re making the right choices. And by the time you bring your concerns to your mastermind, you’ve already lost weeks going back and forth in your head.
With Growth Advisory, you’ve got someone in your corner who knows your numbers as well as you do. Maybe better.
As a membership owner myself, I care about what you want your business to become. I’ll get excited with you when we find an opportunity. And I’ll tell you honestly when I think there’s a better way.
“The way you reacted and the way you saw potential, I haven’t felt that in a long time from anybody.”
— Lou Clarke
That’s what happens when someone finally sees a path forward and has the confidence to follow it.
I want that for you, too.
Here’s how it works.
1. We choose a focused mission each month.
Each mission has one clear goal: make your business more profitable, simplify something that’s gotten complicated, or settle a big decision that’s been weighing on you.
Every mission starts with your real numbers, your goals, and what you and your team already know about your business.
From there, I’ll dig into the data, tell you what I recommend, and help you adjust as the results come in. At the end of each month, we’ll decide together whether to keep going or start a new mission.
You don’t need to be a numbers person. I’ll tell you exactly what I need and make it easy to share.
And you’ll always have one place to see what we’re working on, my latest recommendations, and what’s next, so nothing gets lost in a pile of messages.
2. My tools do the math. You make the decisions.
You’ll get a growing set of calculators, templates, and AI tools that do the heavy lifting for you. They’ll help you pull the right numbers, spot opportunities and risks you hadn’t noticed, and see what’s really happening in your business.
For example, you’ll be able to compare your launch to the same day last year or figure out how much you can afford to spend to get a new member without building a spreadsheet from scratch.
And as a founding member, you’ll help shape what I build next. Tell me what you need, and it might become the next tool.
3. Your own ‘numbers person’, on call.
No waiting for a scheduled call. Send me a private message anytime, and I’ll reply with a message or a short video, usually within one business day.
Ask follow-up questions, share more context, or talk through what my recommendations mean for your business. I’m in your corner.
If this sounds like exactly what your membership needs, you’re going to love our first mission.
Most people start with the big shiny ideas. We start with the money you’re already leaving on the table.
Our first mission: Recover the easiest profit.
You choose an upcoming launch or existing evergreen funnel. I’ll find the lowest-hanging fruit to make it more profitable, using your actual numbers and what you and your team already know.
You’ll know what I recommend changing, why, and what it could be worth.
Sometimes, the opportunity is surprisingly simple.
Take busy membership owner Tonya*, for example, who brought in an extra $19,400 with one simple decision.
Using my strategic tools and analysis, I showed Tonya the upside of adding an annual payment option to her upcoming launch. Twenty people chose it, bringing in an extra $19,400 upfront during her recent launch.
$19,400 ÷ $997/month
That one insight, all by itself, covers more than 19 months of working with me in Growth Advisory.
Another membership client wanted her mission to focus on an existing evergreen webinar funnel. I analyzed its full history, compared all of the many “dials” at her disposal, and found her biggest, easiest opportunity: improving her webinar show-up rate.
Even a small improvement could mean over $100,000 in additional projected profit over three years, from the same ad spend.
Those additional sales would also lower her average cost of acquiring a new member, giving her more headroom to scale her ads and potentially generate even more profit.
After her team implemented a couple simple changes, she reported attendance settling around 27%, up from roughly 23%. If sustained, that improvement would represent approximately $81,000 in extra profit, using the same ad budget.
Again, just one small insight revealed tens of thousands of additional dollars for this business.
What happens next?
I help you see the opportunities and choices in your business more clearly: what could change, what it could be worth, what it would take, and what you’d be risking.
Then I help you decide how to move forward and keep adjusting as the results come in.
- Finding where you’re losing new members and what’s worth changing to keep them longer.
- Figuring out whether it’s time to stop tweaking and start scaling.
- Designing a path to a specific financial goal that doesn’t include more launches.
Or if you have something else you want to focus on, we’ll turn it into a mission for your business.
And if you’re unsure, I’ll help you find the next opportunity worth tackling.
Who is this for?
You’ve built an established membership business, and you have ambitions for where it could go.
You want to feel more in control. To understand what’s driving your results, where there’s room to grow, and which ideas deserve your time and money.
You’re open to looking at things differently and willing to act on what we learn.
And you want someone in your corner who sees your potential and will help you work through how to get there.
Who is this not for?
If you’re still figuring out what membership to launch or haven’t made your first sales, this isn’t the right starting point.
It’s also not a fit if you want someone to run your ads, manage your team, or implement things for you. I’ll help you figure out what to do. You or your team put it into action.
If paying for this would put essential business or personal expenses at risk, it’s almost certainly not the right investment right now.
What’s involved in getting started?
We’ll start with a 90-minute private setup call to get the tools and numbers ready for your first mission.
If there’s more setup needed beyond that, I’ll finish it for you. I may need your help with permissions or steps that only you can authorize, but you won’t be left figuring out the technical pieces on your own.
This extra setup help is part of the founding offer. Working through it with you will help me make the process easier for future members.
After that, we’ll work through private messages and short videos. There’s no curriculum to keep up with or regular calls to attend.
I’m keeping this small to start.
$997/month USD. Cancel at any time, for any reason.
I’m capping this at six founding members so I can work closely with each of you. This is the lowest rate I plan to offer for this level of personal support.
I’m looking for a mix of membership businesses where I can make a meaningful difference.
Applications are open through Friday, October 23. I’ll review them as they come in and accept people on a rolling basis. Once the six spots are filled, they’re filled.
The Growth Advisory will start on November 2, 2026.
You submit a $100 USD deposit with your application. If you’re accepted, it goes toward your first month, with the remainder due before we get started. After your first month, membership is $997/month USD until you cancel. If you’re not accepted, you’ll receive a full refund.
My guarantee
If, within your first 90 days, I can’t show you a realistic opportunity to cover the cost of an entire year of Growth Advisory, I’ll refund everything you’ve paid.
Having done this many times now, I’m very confident that for the right membership businesses, I can find at least $12,000 in profit in your existing numbers over the following 12 months.
Either you win or you win.
Are you ready?
You’ve already built something worth growing. Let’s find out what’s possible for you.
Questions first? Not sure if your membership is the right fit?
DM me on Instagram at @spaley.* Client names have been altered to protect privacy.